WGSN Sports & Outdoor trend forecasting enables you to identify whitespace opportunities for new product development based on consumer needs and lifestyle shifts, with data-driven and actionable forecasts of the macro trends driving change across the sports and outdoor industry.


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Looking to 2034, a complex interplay of technological advancements, societal changes, regulatory developments and climate change will transform the sports and outdoor industry. Given these macro shifts, WGSN forecasts how people will play and spend their free time in 2034.

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It's nice to meet you

We are the world’s leading trend forecaster. Powered by an unmatched blend of quantitative and qualitative data sets, global expert insights, and our unique proprietary STEPIC™ methodology, we’ve been successfully predicting change for 25 years, and consistently get it right.


Global and local

Our global team is 250+ strong and comprises the best minds in the industry. We have experts in consumer insight, design, colour, materials, packaging, data, retail, marketing and more.


From tomorrow to 10 years

In line with your product development cycle, we ensure your product has longevity and you have the insight and validation when you need it most.